CAMUS Cognac's New XO Blend & Decanter Is An Enticing Luxury Experience
Cognac is one of the more historic spirits, but brands continue to find innovative ways to modernize the liquid gold. CAMUS Cognac, the largest family-owned Cognac house in the world with a luxurious selection of aromatic blends, is one of the leaders in this revamp movement.
On June 1, the France-based brand (which is now expanding its reach stateside) unveiled its new XO blend and decanter in the U.S. during an intimate dinner at the critically acclaimed Tatiana by Kwame Onwuachi restaurant in New York City. Guests included New York Giants Quarterback Tyrod Taylor, award-winning womenswear designer Fe of Fe Noel, South African entrepreneur and influencer Olwethu Leshebane, and multi-hyphenated talent Venita Aspen. EDITION by Modern Luxury’s editor-in-chief Bianca Gracie was also in attendance, as she learned more about the elevated blend along with savoring a Jamaican-Nigerian fusion meal that paired perfectly with the cocktails.
Amid refreshing sips of French 75 and Sidecar cocktails that celebrated the XO blend, guests enjoyed delectable dishes that included curried goat patties, hamachi escovitch, green caesar salad, take-out mushrooms, brown stew snapper, braised oxtail and a playful selection of desserts (the cosmic brownie was a favorite at the table). Each dish highlighted the blend very well, as the cognac didn’t overshadow the chef’s beloved and bold flavor profile.
Guests toasting to the new CAMUS XO blend. Photo by @erumuse
“We pride ourselves on making the world’s most aromatic cognacs, the world’s most drinkable cognacs from the world’s finest region. But it’s more important for you as the person drinking them to really love them,” Camus’ US Brand Ambassador Aria F. Wright said during the evening’s special toast. “To me, it’s a great thing to be able to represent this brand and to have events like this where we talk about the journey of a brand that is five generations strong and that is from the true, best-growing region in France. All of our cognacs are made with professionalism and precision. The brand is very innovative and we love to elevate our profile.”
Camus’ US Brand Ambassador Aria F. Wright unveils the Houses’ new Camus XO offering during an intimate dinner at world-renowned Tatiana by Kwame Onwuachi. With an intensely aromatic liquid encased in a stunning Prestige Decanter, CAMUS XO evokes pure pleasure and celebrates the art of dining. Reaching past trends and fashion, back to pure aesthetics and emotions, CAMUS XO is encased in a stunning decanter complete with a removable side sticker to minimize any noticeable branding – putting the Cognac in a league of its own, reflecting the recent “Quiet Luxury” trend. Photo by @disposable_relly
Award-winning womenswear designer Fe of Fe Noel and South African entrepreneur and global influencer Olwethu Leshebane attend an intimate dinner celebrating the launch of Camus XO at world-renowned Tatiana by Kwame Onwuachi in New York City on June 1. Camus, the largest family-owned Cognac House, unveiled its new XO offering that brings pure pleasures and emotion with its intensely aromatic liquid and artisan decanter. Photo by @disposable_relly
As the dinner wrapped and the engaging conversations transitioned from the table to the restaurant’s halls, each guest was bestowed with the Prestige Decanter. Its sculptural bottle that is reminiscent of the luxurious art deco era and minimal branding was the perfect way to end the evening and introduce a new chapter of CAMUS’ presence in the U.S.
CAMUS XO bottle. Photo courtesy of CAMUS Cognac