Beyoncé Officially Launches Her Cécred Haircare Brand

By Bianca Gracie | February 20, 2024

Founder_Headshot_Beyoncé_Knowles-Carter.jpegPhoto courtesy of Cécred

For many, hair plays a big role in one's identity. From various colors, dyes, extensions and textures, hair can double as both a stylish statement piece and a protective armor. Beyoncé is knowledgeable of both. Now, after many years of balancing her healthy tresses with playful signature looks, the mega-star is releasing her own haircare line Cécred.

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"The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on. As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else," says Cécred founder and chairwoman Beyoncé Knowles-Carter in a press release. "We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

Cecred_Foundation_Collection_Campaign-1.jpgPhoto courtesy of Cécred

Knowles-Carter’s passion for haircare is generational. She grew up sweeping hair in her mother Tina Knowles’ salon where she witnessed not only the positive results of mixing tech-forward formulas with natural butters and oils to cultivate healthy hair, but also the community of womanhood that formed within the salon. Fittingly, Knowles serves as the vice chairwoman of Cécred. “In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant,” says Knowles, whose experience goes back four decades. “I have personally witnessed how these products have stopped breakage in its tracks. I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.”

“So much of the fabric of who I am came from her salon,” the artist and entrepreneur further shared in her March issue cover story for Essence. “That’s my foundation—and I think as an artist, so much of my bold experimentation with hair comes from being inspired by art and sculptures; getting creative with braids; figuring out new techniques; and exploring ways to maintain hair growth with protective styles and wigs, while still feeling fabulous. It all stems from my experiences growing up in my mother’s salon.

Cécred-Foundation-Collection_Family_Shotjpg.jpgPhoto courtesy of Cécred

The Cécred collection is described as “the difference between a routine and a ritual,” giving customers “the foundation to express your hair in all ways that make you feel good.”

The collection includes: a deep-cleaning, but not scalp-stripping Clarifying Shampoo & Scalp Scrub ($38), a hyaluronic acid-infused Hydrating Shampoo ($30), an oil and shea butter-packed Moisturizing Deep Conditioner ($38), a keratin-spiked Reconstructing Treatment Mask ($42), a strengthening Fermented Rice & Rose Protein Ritual ($52 for 4 treatments), a smoothing Moisture Sealing Lotion ($38), a 13-oil blend Nourishing Hair Oil ($44) and a Ritual Shaking Vessel ($20 USD) intended to be used to mix the fermented rice and rose protein powder. All of the products are scented with the brand’s signature Temple Oud fragrance. They're also silicone-free and cruelty-free.

The collection is now available on Cé

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Photography by: courtesy of Cécred