Billionaire Boys Club Teams Up With G-Shock For Limited-Edition Watch Release
By Denise Warner | June 7, 2023
Pharrell's Billionaire Boys Club—the luxury streetwear brand—is celebrating its 20th anniversary with a special collaboration.
BBC and ICECREAM, the brand's skate label, teamed up with G-Shock for two limited-edition watches—the BBC x G-SHOCK DW-690 and the ICECREAM x G-SHOCK DW-5600, which feature the BBC Starfield logo and IceCream Waffle and Drip artwork respectively.
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