Dedrick Thomas' Hideoki Bespoke Is Fusing Luxury Apparel With Community

By Mary Peeples | April 2, 2024



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 Thomas styling rapper T.I. in December 2023. PHOTO COURTESY OF HIDEOKI BESPOKE
Thomas styling rapper T.I. in December 2023. PHOTO COURTESY OF HIDEOKI BESPOKE

Lifestyle aficionado Dedrick Thomas is helping those around him master personal style and personal growth through his passion for fashion.

There’s no better feeling than trying on a coveted clothing item in the dressing room and knowing it was made for you. Not only do you look good on the go, but there is something about dressing the part that enhances your lifestyle as a whole. What you wear is an extension of yourself and how you present yourself to the world in a way that suits your routine. Few understand this sentiment better than Atlanta-based entrepreneur and fashion connoisseur Dedrick Thomas.


Barry Woodbrey, David Solheim, Texas Southern University President Dr. Lesia L.
Crumpton-Young, Dedrick Thomas and Kevin Granger at the announcement of the university’s collaboration with PING x Hideoki in Houston on Feb. 23, 2023 PHOTO COURTESY OF HIDEOKI BESPOKE
Barry Woodbrey, David Solheim, Texas Southern University President Dr. Lesia L. Crumpton-Young, Dedrick Thomas and Kevin Granger at the announcement of the university’s collaboration with PING x Hideoki in Houston on Feb. 23, 2023 PHOTO COURTESY OF HIDEOKI BESPOKE

Born in a minuscule town in Mississippi, Thomas was raised by women and had an inherent affinity for the fashion industry. He noticed the importance of quality, so when he set out to source for himself or some of his esteemed clients, he lost faith in the historically reliable upscale luxury brands and began his own bespoke pursuit.

 Thomas styling rapper Rick Ross. PHOTO COURTESY OF HIDEOKI BESPOKE
Thomas styling rapper Rick Ross. PHOTO COURTESY OF HIDEOKI BESPOKE

Enter Hideoki Bespoke, an Altanta, GA-based destination for all of your wardrobe dreams that provides custom tailoring, footwear and leather goods. With a background in entrepreneurship, Thomas successfully developed his brand while also honing a community for whom he was curating Hideoki. The boutique, however, is not your typical shopping experience, as you are invited into a comfortable environment that comes with a libation and conversation as you build your customized closet repertoire.

Thomas has certainly established quite the tailoring empire, warranting attention from the likes of Steve Harvey, Samuel L. Jackson, Gucci Mane, T.I. and even Atlanta’s very own mayor, Andre Dickens. He attributes his success to the fact that his brain is always generating creative ideas. With a sound platform to take on the lifestyle realm, he is also giving back to the community.

His latest project is a collaboration with PING and Texas Southern University, which is introducing golf, a traditionally nondiverse sport, to the Black community. From gear to supporting teams and generating internship roles, all proceeds go back to the programs so youth can experience multicultural opportunities. PING, Hideoki, TSU and other HBCUs are coming together to inspire younger generations to pick up a golf club, opening a door they never knew existed. And why PING? Thomas says the golf brand’s attention to engineering, craftsmanship, legacy and heritage aligns perfectly with his own brand. Additionally, golf is a pocket of culture that begs to be enjoyed by all.

Although the brands are seeing significant progress in the initial launch of the collaboration, for Thomas, “There is no monopoly on knowledge, but there can be a monopoly on opportunity,” he says. Take his word; Thomas’ impact within his community has just begun.

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Photography by: HIDEOKI BESPOKE