Vic Mensa, Maeta, DIXSON, and More Attend the EDITION Launch Party at Art Basel
In honor of the unveiling of the debut issue of EDITION, on December 3, the publication, in partnership with Roc Nation, hosted a private VIP party at The Ritz-Carlton South Beach during Art Basel. The theme of the brand-new volume is The Art Issue, which celebrates diversity in the arts and puts a spotlight on a new class of cultural aficionados.
Upon entering the party, guests took photos on the gleaming yellow carpet with an equally vivid EDITION by Modern Luxury backdrop before being greeted with D'USSÉ cocktails. Additionally, the party featured large screens of the exclusive behind-the-scenes interview EDITION conducted with Issa Rae, and copies of the limited-edition first volume of the magazine with Rae on the cover were on display.
The star-studded event brought together creative like-minded tastemakers and multidisciplinary artists from across the country. High-profile guests included pro football player and photographer Romeo Okwara, rapper Vic Mensa, renowned nail artist Bernadette Thompson, singer-songwriter DAVIE, acclaimed NFT artist Andre Oshea, and many other notable figures of the music and arts industries.
Entertainment for the evening included musical performances by rising R&B songstress Maeta and soulful crooner DIXSON. Both Roc Nation artists set the crowd abuzz and added to the dynamic energy of the atmosphere. Additionally, Umba Daima Creative Agency curated the NFT gallery, which featured a rotation of exquisite NFT artwork across three screens. The Bernadette Thompson Nail Bar pop-up was a big hit, with partygoers getting everything from a fresh coat of color to decoratively designed manicures.
Of course, delicious drinks were flowing, and guests engaged in Armand de Brignac Champagne toasts to the celebration. In addition, D'USSÉ integrated an XO bar experience where guests tasted the expression neat or on the rocks and with sumptuous dark chocolate. The premium cognac brand also held an auction of the final holiday gift set from its sold-out collection of D'USSÉ XO & Riedel Glassware. Sorel Liqueur and the whiskey-based ready-to-drink canned cocktail Siponey were on hand to keep guests imbibing throughout the evening as well.
The evening was a wonderful experience for guests and served as the first of many EDITION parties to come!