Hannah Bronfman PHOTO COURTESY OF HANNAH BRONFMAN

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With a deep commitment to supporting minority founders, Hannah Bronfman is changing the face of wellness.

As a woman-about-town, wellness thought leader, author and mother, one might wonder exactly how Hannah Bronfman (@hannahbronfman) fits it all in… all while maintaining a seriously megawatt glow. Thankfully her HBFIT (hbfit.com) site offers a wealth of information and her own beautifully carefully curated market for health, beauty and fitness that prioritizes minority founders. We polled the fitfluencer for an inside look at her daily routine.

La Mamounia’s Riad entryway. PHOTO COURTESY OF BRANDS

What first inspired you to get into the world of wellness?

I grew up in a household that was very into the world of wellness; my mom loves reiki, very plant-based and conscientious about nutrition. However, it was really when my grandmother passed away from anorexia that I made health and wellness a priority in my life. From then on I started trying various health trends, paying attention to how I fuel my body and documenting it all on social media, and soon enough HBFIT was born!

La Mamounia’s Le Salon de Thé par Pierre Hermé PHOTO COURTESY OF BRANDS

How do you hope to innovate the industry, or is there a void in the market that you hope to fill?

I really think there is whitespace in the health and wellness market when it pertains to ingestible beauty whether that be with hormones, vitamins, etc., in non-pill and powder formats. I also think there is room for innovation when it comes to postpartum health for women. After going through my pregnancy, I realized that there is so much room for products and services that make those months postpartum easier for you whether that be with nutrition, self-care, postpartum-friendly workouts, etc.

The Nue Co Magnesium Ease spray, thenueco.com PHOTO COURTESY OF BRANDS

What upcoming news or current projects can we buzz?

I’m very excited about our latest HBFIT drop because it is all about enhancing your wind-down routine, which is my favorite time of the day. I wanted to create products that I believe make a difference in your skincare routine, from face and body gua sha to cute spa headbands and muslin cloths. Plus they are all fun, cute and perfect for the ’gram!

Kira Stokes’ workout app PHOTO COURTESY OF BRANDS

BREAKFAST: Soft-boiled egg with smoked salmon and a slice of artisan bread

WAKE-UP TIME: 7:30AM

DIET: Cycle syncing, eating certain foods during different phases of my menstrual cycle

DOPPELGANGER: North West

NEMESIS: Don’t have one

ESCAPE: Amagansett, N.Y.

WEAKNESS: People pleaser

UNIFORM: Anything my husband puts me in

HOTEL: La Mamounia [in Marrakech, Morocco]

WORKOUT: Kira Stokes Method

LAST MEAL: Toro, uni and caviar

SUPPLEMENTS: Magnesium, melatonin, probiotics, prenatals, nootropics

WELLNESS APP: Kira Stokes

WORKOUT OUTFIT: Black sports bra and leggings from Calia

WORKOUT PLAYLIST: Drake radio

WORKOUT BUDDY: My husband, Brendan Fallis

BEST ADVICE: Never settle.

PHILANTHROPY: Saving Mothers, MOFAD, Every Mother Counts

MANTRA: Do what feels good.

STREAMING NOW: Dopesick

DINNER: Omakase

SOULMATE: Brendan Fallis

BEDTIME: 11:30PM

ON MY NIGHTSTAND: Phone, The Nue Co’s magnesium spray, lip balm

GYM BAG: Cleanser, serum, hair brush, concealer

3 DESERT ISLAND ESSENTIALS: Hydration pills, SPF

YESTERDAY: Work

ZODIAC: Scorpio