These creators use their online spaces to help elevate their followers’ self-care routines. Each product or service they’ve crafted was designed with the intention to help their customers look and feel their best.

Kamo Mafokwane

Kamo Mafokwane KAMO MAFOKWANE PHOTO BY @PEDROTHE3RD

As the founder and creative director of Naia Decor (@naiadecor) and an IWC Schaffhausen ambassador, Mafokwane (@kamo.mafokwane) has refined taste. Her designs for the luxury home decor brand “inspire and elevate hearts and minds.” The Harmony candle was the first piece created in collaboration with Melle and sold in store at Botanicus Hyde Park.

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A post shared by NAIA DECOR (@naiadecor)

Diarrha N’Diaye-Mbaye

Diarrha N’Diaye-Mbaye. DIARRHA N’DIAYE-MBAYE PHOTO BY KATHERINE PEKALA

Diarrha N’Diaye-Mbaye (@diarrhaxo) has been making waves in the makeup industry with her brand, Ami Colé (@byamicole). Her mission is to create “clean beauty made to celebrate melanin-rich skin,” which has been recognized with praise and awards, including Elle’s 2021 Future of Beauty Award. Some of the Harlem-born brand’s bestsellers include the skin-enhancing tint, lash-amplifying mascara and lip treatment oil. Ami Colé has also partnered with other beauty brands such as Bread Beauty Supply, Topicals and Saie for giveaways for their followers.

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Trinity Mouzon Wofford

Trinity Mouzon Wofford TRINITY MOUZON WOFFORD PHOTO BY ISSEY KOBORI

Golde (@golde) superfood self-care was co-founded by Wofford (@trinitymouzon) to make wellness easy and accessible. The brand was launched in 2017 with a single product, the original turmeric latte blend, in Wofford’s one-bedroom apartment in Brooklyn. The 100 percent natural and vegan-friendly promise of Golde is sure to make you shine from the inside out.

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Dana Jackson

Dana Jackson, founder and CEO of Beneath Your Mask. DANA JACKSON PHOTO COURTESY OF BENEATH YOUR MASK

After battling systemic lupus erythematosus, Jackson (@danarenee_1of1) founded the skin-, body- and haircare line Beneath Your Mask (@beneathyourmask). The line was created to “restore, repair and reverse the toxic effects of environmental hazards, health challenges, stress and the damage done from countless other unforgiving aspects of our lifestyles.” The former entertainment business manager-turned-beauty specialist is using her brand to help her customers find their authentic selves.

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A post shared by Beneath Your Mask (@beneathyourmask)

Whitney White

Melanin Haircare’s co-founder Whitney White WHITNEY WHITE PHOTO BY V.L. KAISER PHOTOGRAPHY

The self-proclaimed “OG natural haircare vlogger,” Whitney White (@naptural85) shares her haircare tips with over 1 million YouTube subscribers. In 2015, White and her sister launched Melanin Haircare (@melaninhaircare). The natural hair products include the twist-elongating style cream, African black soap reviving shampoo, multiuse softening leave-in conditioner and multiuse pure oil blend.

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A post shared by Melanin Haircare™ (@melaninhaircare)

Patrick Boateng

Patrick Boateng PHOTO BY KRIS EVANS

Boateng (@themarscolony) created Ceylon (@ceylonskincare) in 2020 after noticing that the skincare market didn’t offer quality products for men, especially those of color. Ceylon, or Sri Lankan black tea is one of the original ingredients sourced for the brand’s formulation and aids in repairing the skin as well as reducing the impact of sun damage.

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A post shared by Ceylon by Anim Labs (@ceylonskincare)