Mercedes-Maybach Looks Back On a Century of Automotive Excellence

By J.P. Anderson | November 15, 2021


The recently unveiled Concept Mercedes- Maybach EQS. PHOTO COURTESY OF BRAND
The recently unveiled Concept Mercedes- Maybach EQS. PHOTO COURTESY OF BRAND


A sketch of Abloh and Maybach’s “Project MAYBACH” electric show car PHOTO COURTESY OF BRAND
A sketch of Abloh and Maybach’s “Project MAYBACH” electric show car PHOTO COURTESY OF BRAND

Mercedes-Maybach looks back on a century of automotive excellence—and reteams with Virgil Abloh for a thrilling electric car with a dramatic eye for the future.


Maybach’s first production car, the 1921 W3. PHOTO COURTESY OF BRAND
Maybach’s first production car, the 1921 W3. PHOTO COURTESY OF BRAND

After 100 years of crafting automobiles that have set the bar for luxury and innovation, Mercedes-Maybach (mbusa.com) is honoring that landmark milestone by keeping its vision firmly on the future and zipping ahead of the pack once more with its latest reveals. First, the Concept Mercedes-Maybach EQS is the storied German brand’s first fully-electric series model, estimated to be in production for 2023. Mercedes-Maybach also announced its second collaboration with Off-White chief creative director/founder and Louis Vuitton artistic director of menswear Virgil Abloh, following last year’s Mercedes-Benz G Class reimagining. Abloh and Mercedes-Benz Chief Design Officer Gorden Wagener will unveil an electric show car on Dec. 1, coinciding with Art Basel Miami Beach. “The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo,” says Abloh. “In this next phase, we’re embracing these ideals and bringing the Mercedes-Maybach heritage into the future, inviting the next generation to join in revering this icon. Together we’re entering a new age of discovery.”

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