Welcome Fashion's New Head Designers In Charge
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Designer Rhuigi Villaseñor backstage at Rhude’s spring/summer ’22 Monaco With God’s Help show PHOTO BY VIRISA YONG/BFA.COM
These creative directors will be putting a fresh spin on some of fashion’s most elite houses.
Villaseñor (@rhuigi) has maintained a strong grip on street style ever since founding Los Angeles-based streetwear brand Rhude in 2015. After gaining A-list fans like Cynthia Erivo and JAY-Z, he is now the new creative director of Bally. Marking the Swiss luxury house’s first head in five years, it will be exciting to see how Villaseñor adds his edge to the sartorially conservative house.
A look from Rhude’s spring/summer ’22 Monaco With God’s Help show PHOTO BY: VIRISA YONG/BFA.COM
Models backstage at Rhude’s spring/summer ’23 New Money show. PHOTO BY: ASTRA MARINA/BFA.COM
Supreme is associated with exclusive collections that sell out like lightning, but Tremaine Emory (@tremaineemory) is injecting the streetwear brand with a heavy dose of meaningful intention. The Denim Tears founder (beloved by artists like Kanye West and A$AP Nast) is known for intertwining sociopolitical and cultural messages in his pieces. With his new creative director title, the Black experience will continue to reign Supreme.
Fendi’s womenswear designer Kim Jones (left) and Emory at The Fendi Set book launch in June KIM JONES AND TREMAINE EMORY PHOTO BY SANSHO SCOTT/BFA.COM
A guest wears a Supreme red crossbody bag outside Chanel during spring/summer ’22 haute couture week in January GUEST PHOTO BY EDWARD BERTHELOT/GETTY IMAGES
The Manchester, England, designer’s (@maximiliandavis) appointment as Salvatore Ferragamo’s creative director at age 26 is a representation of the thrilling millennial fashion takeover. The Italian luxury house has long been praised for its timeless elegance, and Davis (who founded his eponymous label in 2020) will surely add even more sophistication as well as playfulness that reflects his Trinidadian-Jamaican roots.
Models walk the runway for Maximilian Davis at the Fashion East show during London Fashion Week in February RUNWAY PHOTO BY JOHN PHILLIPS/BFC/GETTY IMAGES FOR BFC
Designer Maximilian Davis MAXIMILIAN DAVIS PHOTO BY LEE WHITTAKER/COURTESY OF FERRAGAMO