See The New Rihanna-Approved Fenty x Puma Creeper Phatty Earth Tone Shoe
By Haley Bosselman | April 17, 2024
We all know that Rihanna is a fashion killer. From being the video vixen in A$AP Rocky’s “Fashion Killa” to being the best dressed at the Met Gala year after year and full-on revolutionizing the beauty industry, she’s cemented her status as a style icon.
Which is why each of her collaborations with Puma is endlessly exciting: We all have the chance to wear something certified cool by Rih herself.
And now there’s an all-new drop by Ms. Fenty and Puma for you to expand your shoe collection.
Rihanna's latest collaboration with Puma has landed with the arrival of the Fenty x Puma Creeper Phatty Earth Tone. This oversized take on the classic Creeper silhouette comes in three distinct colorways: Totally Taupe, Green Fog and Warm White.
While the original Creeper from 2015 catapulted Puma to an all-new level of cultural relevancy, this new Phatty version aims to push the envelope further. The chunky, stacked gum sole and premium nubuck materials give it a bold, substantial look and feel.
The inspiration for the Rihanna-featuring campaign, as the shoe name suggests, is rooted in the idea of creeping— moving stealthily, blending in. Taupe offers a versatile neutral; green fog a muted earthy tone and warm white a fresh, monochromatic vibe. What’s more, the campaign imagery by Philippa Price explores this camouflage concept through carefully composed tonal visuals.
The Fenty x Puma Creeper Phatty Earth Tone marks Puma’s biggest brand campaign launch to date, which will be appropriately celebrated with a Europe-based celebration hosted by the brand and Rih.
And while the invite list will be ultra-exclusive, you can snag a pair of these understated statement shoes now. The Totally Taupe pairs are available now on the Puma website. But if you’re looking for a touch more color or a true neutral, the Green Fog and Warm White will drop at 10 a.m. ET on April 25. The shoes retail for $140 for adults and $100 for juniors.