Shonda Rhimes Talks Bloomingdale's Bridgerton-Inspired Pop-Up
Bloomingdale’s is launching The Carousel @ Bloomingdale’s: Bridgerton, the upcoming iteration of the retailer’s rotating pop-up shop, which celebrates the highly anticipated second season of Shondaland’s Bridgerton.
Deemed Netflix’s most popular English-language series, Bridgerton is set in the sexy, lavish, and competitive world of Regency London high society.
The Bridgerton Carousel shop will open in Bloomingdale’s 59th Street flagship in New York City and on Bloomingdales.com on March 3, ahead of Bridgerton’s highly anticipated second season, on Netflix March 25. The iconic Lexington Avenue windows will feature Bridgerton-inspired displays with one-of-a-kind original costumes from the series, exhibited for the first time in the U.S.
The costumes were worn by fan-favorites Simon Basset, Daphne Bridgerton, Penelope Featherington, Prudence Featherington, and Philippa Featherington in the first season.
The shop will also feature a special curation embodying the series’ modern take on Regency London with a bespoke selection of women’s and men’s fashion, beauty, home, and kid's, according to the release.
“We knew from the start that the clothes and fashion in Bridgerton would be a major focal point for the series, and it has been so satisfying to see the fans embrace it and incorporate it into their own style,” says Shonda Rhimes, CEO of Shondaland.
“We couldn’t be more excited to partner with The Carousel @ Bloomingdales for this special Bridgerton-inspired pop-up where fans will have the opportunity to shop products and inclusive clothing inspired by the show and created by female designers and designers of color.”
The Bridgerton Carousel shop will feature the Wedgwood x Sheila Bridges collection, a special collaboration featuring the renowned interior designer’s celebrated Harlem Toile de Jouy design on Wedgwood’s fine bone china, all in bold, modern colors.
A Hope for Flowers by Tracy Reese's responsibly-designed capsule collection was created exclusively by the designer for the Bridgerton Carousel, drawing inspiration from the beloved series and the style of its characters.
The pop-up will also feature limited-edition collaborations, including Malone Souliers x Bridgerton, a collection of women’s shoes inspired by the series’ elaborate costumes, with lush details like appliqued satin and velvet bows.
Bridgerton x Beekman 1802 will offer the High Society Soap Collection, a set of luxurious goat milk soap bars that blend bright citrus and amber spice aromas and are wrapped in Lady Whistledown Society Papers.
The special edition Bridgerton packaging is tied with a corset-inspired ribbon design and has an interactive augmented reality feature that enables viewers to watch flowers bloom in real-time.
Shoppers can discover finds inspired by the series from Selkie, Markarian, Sleeper, Cult Gaia, LELET NY, Annette Ferdinandsen, Lord Jones, and more, the release discloses.
“The return of Bridgerton is one of the most anticipated pop-culture events of the season, and we’re thrilled to partner with Netflix and Shondaland for The Carousel @ Bloomingdale’s: Bridgerton,” says Frank Berman, Executive Vice President, and Chief Marketing Officer, Bloomingdale’s.
“This Bloomingdale’s Carousel shop will be an immersive retail experience that blends fashion and entertainment for a truly unique pop-up inspired by the cultural phenomenon.”
Visit Bloomingdales.com/TheCarousel to shop The Carousel @ Bloomingdale’s: Bridgerton starting March 3.