Steelo Brim Reteams With Celebrity Jeweler Greg Yuna For Pearl-Studded Second Collaboration
By Dean J. Condoleo | June 30, 2022
Media personality and Ridiculousness co-host Sterling "Steelo" Brim has collaborated with acclaimed celebrity jeweler Greg Yuna on a new chain. Yuna’s extensive celebrity clientele includes Drake, Floyd Mayweather, Ariana Grande, etc. The chain adds an innovative design, drilling diamonds into pearls with an estimated cost of $80k-$100k.
Brim commented on the piece: "As I continue to explore my creative instincts, I wanted to design something classy, timeless, practical yet contemporary to fit my lifestyle."
This marks the second time the two artists have collaborated on jewelry since June 2021. On Brim's Instagram, he captioned his post with, "Last time I designed a chain with @gregyuna I watched everybody try and copy it lowkey. Broke my heart. Lol. But then I remembered imitation is the best form of flattery."
Brim has been branching out through artistic and entrepreneurial means through these jewelry collaborations, his music career, and his podcast. Earlier this year, he released his debut music project Eldorado Excursions. Brim also inked a first-look deal with Paramount+, seeing him develop, executive produce, and appear on shows produced by MTV Entertainment Studios. In addition to hosting MTV's Ridiculousness for over a decade, Steelo hosts his popular Wine & Weedpodcast published weekly on YouTube.
Sign up for email updates from Edition by Modern Luxury and you’ll receive the most compelling content from inspiring voices, invitations to future events, and special offers, delivered
directly to your inbox.