Sunni Dixon Is Shaking Up The Footwear Industry With SUNNI SUNNI Brand
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PHOTO BY ELIJAH DOMINIQUE
If you were one of the Met Gala’s frenzied viewers, you might have been privy to the intricately designed boots made specifically for the first Black male model to walk for Chanel, Alton Mason. What you might have been remiss to delve into is the designer behind the showstopping look who brought the model’s vision to life. Sunni Dixon (@sunnisunnistudio) is no stranger to the celebrity bubble, as Lil Nas X and Dwyane Wade, among others, have caught onto the buzz surrounding his brand. Best known for his Reese block-heel boots, Dixon is continually experimenting and growing in every aspect of his design approach.
SUNNI SUNNI Blucher Split runner PHOTO BY ELIJAH DOMINIQUE
Each SUNNI SUNNI product is intentionally made with the hope that it is positively received by the public, but that is just a surface-level desire and one for which every designer aspires, as Dixon doesn’t compare himself to others in the design sphere. “I don’t compare myself,” says Dixon. “A lot of these designers are my peers and great creators.” With that mentality, he puts thoughtful design at the forefront of his brand, knowing that with every creation, he is extending a piece of himself out into the world.
Reese boots in blue. PHOTO BY ELIJAH DOMINIQUE
In addition to the conceptual component that drives Dixon’s ideas, a multitude of factors go into the final product. First and foremost, “I approach it by making it sustainable, meaning a process I can continue in my collection. I’m currently working with POC-owned vintage/thrift shops and buying their pieces of denim to create my Overflow shoes. It’s a great way to support businesses, as well as have a curated inventory of the best types of denim to choose from. This also gives me variations in styles, colors, textures and more to make,” Dixon says of his process.
Sunni Dixon PHOTO BY ELIJAH DOMINIQUE
With a variety of textures and creatives with whom to brainstorm, ideas that may have existed in his mind for years or six months prior come to fruition depending on the resources at hand or the timeliness for which the design is relevant. He continually grows, improves and thrives off the idea that design is an art that keeps on moving. To make his brand even more appealing to the average consumer, and although he runs in the luxury circle, his products go for significantly less than a comparable brand; however, his product rivals them in style and fit. “The silhouette is always major to me,” he says, lending a glimpse into his process. “My team understands what I mean when I say it isn’t sexy enough.” And sexy, he accomplishes, much of which he learned from working with Ralph Lauren.
Dixon is involved in every moment of production, development and direction after working in a well-oiled machine, and with that experience, it’s no wonder we are guaranteed to find him on the red carpet time and time again.