Tiffany & Co. Unveils Newly Redesigned Fifth Avenue Flagship, The Landmark
Courtesy of Tiffany & Co.
The freshly renovated Fifth Avenue flagship store welcomes guests to a new era of Tiffany.
On April 20th, Tiffany & Co. announced its iconic flagship store, located on 57th Street and Fifth Avenue, will reopen later this month following a lengthy transformation. The Landmark reintroduces guests to Tiffany with custom artwork, never-before-seen jewelry and awe-inspiring displays.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” said Anthony Ledru, President and Chief Executive Officer of Tiffany & Co. “Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
The Landmark serves as the first holistic renovation of the store since opening in 1940, and its design symbolizes opposition. The makeover pays homage to the building’s storied history by preserving its exterior structure, while the entirely redesigned interior creates a striking juxtaposition and modern perspective.
Legendary architect Peter Marino and OMA New York, led by Shohei Shigematsu, were pivotal to the store's transformation. Marino reimagined the interior, and Shigematsu renovated the building's core infrastructure. Shigematsu also led the addition of a new three-story volume above the existing building, replacing the office space added in 1980.
The immersive new store welcomes guests to innovative jewelry cases, unique storytelling experiences, an extended abstract ceiling installation and nearly 40 new artworks from world-renowned artists. The Landmark also features video walls on the ground floor that project stunning views of iconic New York City Landmarks.
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Alongside the striking new developments, guests are welcomed to The Landmark with a sense of comfort and nostalgia through tributes to the store’s original design. The building maintains wood parquet flooring throughout, mirroring the 1940 design, and features a new Tiffany & Co. clock on the ground level, inspired by the original Atlas statue and clock.
Courtesy of Tiffany & Co.
Taking center stage is a sculptural spiral staircase inspired by the designs of Elsa Peretti. The staircase features transparent balustrades with rock crystal and connects floors three through eight.
The Landmark also reimagines the Blue Box Cafe™ by Daniel Boulud. The Michellin-starred Chef Boulud provides a seasonally inspired daytime menu, and the redesigned space now includes a private dining area and bar with art installations.
Tiffany & Co. will celebrate the grand reopening by debuting exclusive designs and one-of-a-kind creations ranging from diamond watches to limited-edition home items. The Landmark is now home to the largest collection of Tiffany High Jewelry and presents a new design for the iconic 128.54-carat Tiffany Diamond.
The Landmark was built with sustainability at the forefront and opens with a significant investment in environmental, health and well-being initiatives. The store is currently on track to achieve WELL Platinum and LEED Gold certifications.
Tiffany’s destination flagship store will reopen its doors for shoppers, visitors and tourists alike in April 2023.