Vans and Anderson .Paak's New Collaboration Goes Back to the Basics in Their 'Classic Since Forever' Campaign
Vans announces its new “Classic Since Forever” campaign video and lookbook starring Anderson .Paak, Vans' inaugural global music ambassador. The eight-time Grammy-award-winning musician pays tribute to the brand’s history and his own past in the new collection featuring popular past styles.
“Classic Since Forever” merges the gap between the past and the present by taking the decades-old timeless styles and elevating them. Different from its predecessor, “The Vanderson” by Vans and .Paak, this collection embodies the history of the “off the wall” culture, sticking to traditional and simple designs and colors. 
This resurgent line includes some of the brand’s most iconic and timeless styles, including the Authentic, Era, Slip-On, Sk8 Hi, and Old Skool. The styles follow a recognizable color palette, offering vibrant colors like “Fiji Flower” and “Tillandsia Purple,” as well as classic muted colors like “Port Royale” and “Pewter.” The iconic checkerboard design also makes a comeback in this collection in various different styles.
The Vans Classics line not only symbolizes the power of sticking to your roots but also .Paak’s vast creativity, genius, and energy. This collection was meant for anyone who connects with .Paak’s rebellious and playful spirit, or the “off the wall,” mentality beloved by Vans fans around the world.
“Vans was super patient with me on this one,” the artist shared about the “Vanderson” drop. “We met every week in Malibu and designed these shoes in the California sunshine. This is my best drop yet and I’m so proud of what we’ve come up with!”
Even before his career as a musician skyrocketed, .Paak (who is an Oxnard, Calif. native) has always loved and appreciated Vans. After taking a risk and moving to Hollywood for drumming school almost 15 years ago at age 21, .Paak landed a job at a Vans store in L.A., an experience that altered his style forever. 11 Grammy nominations later, .Paak has remained loyal to the brand and his style.
According to the press release, all of the styles and colors of the “Classic Since Forever” collection are showcased in the lookbook and video showing .Paak drumming in full ‘70s-inspired Silk Sonic regalia and his iconic mushroom wig.
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The collection is now available at vans.com/classics.
